Seb Griffin Marketing
Adelaide, SA

For established Australian service businesses

Stop Relying on Word of Mouth to Grow Your Business

I build and manage the website, ads, content and marketing your business needs to bring in enquiries you can count on, so you are not chasing four different people to get one thing done.

Get My Growth Plan See the case studies
More leads 207% JRV Electrical, average monthly leads
Members, from 80 200+ Complete Control Martial Arts
Return on ad spend 13-15x Phillro & The Sensory Specialist
One month $70K Phillro conversion value
Conversions a month 200 The Physio Studio, via Google Ads
2025 sales $1M The Sensory Specialist
Members, from zero 80 Atlas Martial Arts
Members 100+ HPC, Adelaide's premier gym
Outgrew the gym Full M16 moved to a bigger space

Real numbers from real clients. Every business is different, so these are examples of what has been achieved and not a prediction or guarantee of what yours will do.

Businesses I work with

  • JRV Electrical
  • HPC
  • Complete Control Martial Arts
  • M16 Seaford
  • Phillro Industries
  • The Sensory Specialist
  • TTEC
  • Atlas Martial Arts
  • The Physio Studio
  • Tinnitots
  • GS Plumbing and Bathrooms
  • BDK Lawyers
  • JOD Electrical
  • bre.BUILT
  • Underwood Landscaping
  • Sports Minded
  • Southern Strength and Conditioning
  • Overhaul SC
  • Plympton PD
  • Advantac
  • La Crema
  • Civil Consulting and Construction
  • Embodied Counselling
  • The Dalia Clinic
  • Hully
  • Noni Potter
  • RWC Adelaide
  • Wadna
  • Lisa Bondarenko
  • STAR Dentistry

Why you're here

Coaching a session at HPC, one of the gyms I work with in Adelaide
  • 01

    The work is good, the marketing is not

    You deliver well and your customers are happy. But enquiries arrive in bursts, and you cannot predict where next month's work comes from.

  • 02

    Referrals got you here, they will not get you further

    Word of mouth built the business. It is also the reason growth has flattened out, because you cannot turn it up when you need more work.

  • 03

    You have tried this before

    You paid an agency, you got a monthly report full of numbers that meant nothing, and your phone did not ring any more than it did before. So now you are sceptical, and fair enough.

  • 04

    You are juggling five different people

    A web person, an SEO person, someone running ads and a cousin who does the socials. Nobody talks to each other, nobody owns the result, and you are stuck in the middle.

So I Take the Whole Lot Off Your Plate

Doing this properly in-house means a marketing manager, a web developer, an SEO person, someone buying ads and someone making content. Five salaries, and you still end up managing all of them.

I would rather own the whole picture than hand you one piece of it. I look at your business, work out what actually needs doing first, then do it. If something is not working, that is on me to fix.

Qualification

Built for Established Businesses Ready to Grow

This works best when the business already works. I am making something proven more consistent, not trying to get a brand new idea off the ground.

This is a good fit if

  • You already have a proven service or offer
  • You have capacity to take on more customers
  • You rely heavily on referrals or word of mouth
  • Your marketing feels inconsistent or disconnected
  • You want one person to take ownership of the full strategy
  • You are willing to give it a proper run rather than judging it after a month

This may not be the right fit if

You can't handle more work.

The whole point of this is to bring in more enquiries. If you haven't got the capacity to take on more customers right now, you are better off sorting that first and coming back to me when you are ready.

See If We Are a Fit Takes about two minutes. I reply personally.

Case studies

What This Looks Like in Practice

207% More leads per month on average
JRV Electrical

From referral dependent to a steady flow of enquiries

The challenge
The business relied heavily on referrals and had inconsistent online enquiries.
What I did
Improved the website, sorted their local visibility, got advertising running and made the whole thing convert better.
The result
Average monthly leads increased by 207%.
Josh and the JRV Electrical team in front of their work vans
Complete Control Martial Arts

More than doubled the gym in a competitive market

The challenge
The gym had approximately 80 members and needed a more reliable system for attracting and converting new members.
What I did
Rebuilt the website, reworked the newcomer offer, ran Google Ads, automated the review requests and tightened up the journey from first click to signing up.
The result
Membership increased from approximately 80 to more than 200 members.
Complete Control Martial Arts site analytics showing homepage visits up 237 per cent, timetable page up 437 per cent and the newcomer offer up 844 per cent year on year
Site analytics, year on year.

Straight from the dashboards

Shopify dashboard showing 199,000 sessions, one million Australian dollars in total sales and 5,000 orders
The Sensory Specialist. Supported to $1M in sales across 2025 through paid advertising and a site built to convert the traffic it gets.
Google Ads dashboard showing 531.9 conversions, 18.38 conversion value per dollar of cost, $28,400 spend and $522,000 in conversion value
A managed Google Ads account, February to December 2025. $28.4K of spend, $522K of conversion value.
Discuss My Business

In their words

What They Say About Working With Me

Seb Griffin with Alan Hartley at Complete Control Martial Arts

I came to Sebastian for a website originally, and what I got was a complete game changer for my business. We grew from 80 to 150 members faster than I ever expected, and I'm bringing in 1 to 2 new leads a day without running ads or sending emails. He built a system around my business and implemented a backend growth engine focused on referrals and newcomer offers, allowing the business to scale while maintaining demand and member quality.

Alan Hartley Complete Control Martial Arts 80 to 150 members, 1 to 2 leads a day
Gerard Dutton and a coach at HPC in Adelaide

Sebastian's been part of HPC's journey from the start, helping with video content, but things really took off when we built the website and ad system. Since then, membership has grown steadily, and that growth has allowed me to expand the business in ways I never thought possible. We've added pilates, brought in physio services, and even opened HPC Medical. The website has been a massive part of making that happen.

Gerard Dutton HPC Expanded into pilates, physio and HPC Medical
Pad work training on the mats at M16 Seaford

Sebastian built me a website that completely changed the game for my business. We're now getting around 5 hot leads a week, so many that I've actually had to start turning people away because I can't keep up. It's a good problem to have, and it's all thanks to a system that does the heavy lifting for me.

Myles Simpson M16 Seaford Around 5 hot leads a week

What's included

One Growth System, Not Ten Separate Services

These are not ten things you buy separately. The ads feed the website, the website feeds the tracking, the tracking tells me what to push next, and the reviews and email make all of it convert better. I manage the lot, so it actually joins up.

Website strategy, design and improvements

  • Built or rebuilt around getting enquiries, not just looking nice
  • Written for you, so you are not staring at a blank page
  • Fast loading and built mobile first
  • Enquiry forms, click to call and tracking wired up from day one

Google Ads

  • Account, campaign and conversion tracking built properly
  • Search campaigns targeting people ready to buy now
  • Ad copy and landing pages tested against each other
  • Weekly management of search terms, bids, negatives and budget

Facebook and Instagram Ads

  • Campaign strategy and setup
  • Ad copy and creative direction
  • Lead generation campaigns
  • Retargeting people who already visited
  • Conversion tracking
  • Ongoing testing and optimisation

Search engine optimisation

  • Keyword research based on what your customers actually search
  • On-page SEO across every page
  • Technical fixes: speed, indexing, structured data
  • Local SEO and directory listings
  • Service and location pages built out over the six months

Content strategy and production

  • A content plan tied to what you actually want to sell
  • Regular posts created and scheduled for you
  • Simple guidance on what to film so it is quick for you
  • Blog and service content that feeds your SEO

Google Business Profile

  • Full setup, or claim and clean up of your existing profile
  • Categories, services, hours and service areas done properly
  • Photos, posts and description written to convert
  • Ongoing optimisation to show up in the local map pack

Reviews and reputation

  • A simple system for asking at the right moment
  • Automated review requests where it suits the business
  • Reviews used across the site and ads as proof

Email marketing and retention

  • Enquiries followed up rather than left to go cold
  • Simple sequences for new leads and past customers
  • Offers and updates to the list you already own

Tracking, reporting and optimisation

  • Analytics and conversion tracking set up correctly
  • Reporting in plain English: leads and cost per lead
  • Regular check-ins, and you can call or text me directly

Broader growth strategy

  • Pricing, offer and positioning input where it affects marketing
  • Which channels to push and which to leave alone
  • Straight answers on what is working and what is not
  • You own every account and asset, always
Get My Business Assessed

The plan

What the First Six Months Look Like

This is the rough shape of the first six months, not a script, and not something you are signing up to. What I do first depends on what you have already got and what is actually holding you back.

  1. Month 1

    Foundations

    • Business and marketing strategy
    • Tracking and analytics
    • Website planning
    • Campaign setup
    • Google Business Profile and foundational improvements
  2. Months 2 to 3

    Launch and learn

    • Website or landing pages launched
    • Advertising campaigns activated
    • Content production begins
    • Initial lead and conversion data collected
  3. Months 4 to 5

    Improve performance

    • Refine ads and targeting
    • Improve landing pages
    • Review lead quality
    • Expand successful campaigns and messaging
  4. Month 6

    Build consistency

    • Double down on what is working
    • Improve the complete customer journey
    • Establish the ongoing marketing plan
    • Identify the next growth priorities
Seb Griffin speaking on stage at an awards night Photo of Seb

Who you're dealing with

I'm Seb

I run this out of Adelaide and I work with small and medium businesses: trades, gyms, clinics, local service businesses and a few online stores. Websites, Google Ads, Meta Ads, SEO, content and the strategy that ties them together. The names and numbers up the page are all my clients.

I would rather be accountable for the whole picture than hand someone one piece of it and hope the rest lines up. That means I look at the business, decide what matters most, do the work and tell you straight how it is going.

The bit I actually enjoy is the phone call where someone says they have had to put on another staff member, opened a second location or started turning work away. That has happened a few times now and it does not get old.

No account manager, no sales team, no offshore contractors. Just me.

On site at a client's gym in Adelaide

Investment

What This Would Otherwise Take

To cover the same ground you would normally be coordinating most of these, each with their own rate, their own scope and nobody joining them up.

  • Website designer or developer
  • Copywriter
  • SEO specialist
  • Google Ads manager
  • Meta Ads manager
  • Content creator
  • Social media manager
  • Marketing strategist

To be straight with you, I am not replacing all of those at full capacity and this is not unlimited work. What you get is one person joining these areas up and deciding which of them actually deserve the time in your business.

$2,500per month, plus GST
  • No lock-in contract. Billed monthly, stop or change whenever you want
  • Six months is my recommendation, not a term you sign up to. It is roughly how long it takes for the build and the campaigns to show what they can do
  • Advertising spend is separate, paid directly to Google and Meta on your own card
  • Scope varies depending on your priorities and what the business already has
  • Step down a tier once the build is done and the heavy lifting is behind you
Get My Growth Plan

What happens next

Three Steps, No Pressure

  1. 1

    Tell me about the business

    Complete the short growth assessment.

  2. 2

    I review your marketing

    I go through your website, your advertising and how visible you are, and work out the biggest gaps holding you back.

  3. 3

    We have a straight conversation

    I tell you what I would do first, what I would leave alone, and whether this is worth it for you.

No sales team, no scripted pitch, and no pressure to decide anything on the call.

Questions

Am I locked into a contract?

No. It is billed monthly at $2,500 plus GST and you are not tied to a fixed term.

Six months is what I recommend, not what you sign up to. The first month or two is mostly building: the website, the Google Business Profile, the ads accounts, the SEO groundwork. Then paid campaigns need roughly 60 to 90 days of data before they settle down. Six months is simply how long it takes to get through the build and see what the campaigns can actually do.

If you want to stop before then, you can. I would rather tell you that up front than have you feel trapped in something that is not working.

Can I cancel or move to a smaller package?

Yes. Give me 30 days notice and you can either step down to a lower tier or stop altogether.

Most people move down a tier once the build is finished, because the heavy lifting is done and what is left is running the ads and the content. That costs less than the full package.

Either way everything is yours: the website, the domain, the ads accounts, the Business Profile, the content. I do not hold your accounts hostage and I will hand over logins without any drama.

How soon will I see results?

Honest answer, because I would rather set this properly than have you disappointed in week three.

Google Ads and Google Business Profile are the quickest. Once the site and tracking are live you can start seeing enquiries within the first few weeks. But early leads are not the real signal. Paid search and social need about 60 to 90 days of data before I can tune them properly, and that is usually when cost per lead drops and performance gets consistent.

SEO is slower again. Expect three to six months for meaningful movement on rankings, longer in competitive spots. It compounds, which is why we start it in month one rather than waiting.

Is advertising spend included in the price?

No. The $2,500 a month covers the work. Your Google and Meta ad budget is paid straight to the platforms on your own card, so you keep full control and full visibility of it. We agree a sensible starting budget together based on your market.

How much work is this for me?

Not much. A kick-off call, access to whatever accounts already exist, and a bit of your time early on so the copy actually sounds like your business. After that it is a check-in and the occasional batch of photos or short videos, which I will tell you exactly how to shoot.

What if I already have a website or ads running?

Even better. I will audit what you have got first. If the site is solid we improve it instead of rebuilding it, and that time goes into SEO and content instead. If the ads account has history worth keeping, we keep it and restructure. You are not paying for work you do not need.

Let's talk

Get Your Business Growth Assessment

Tell me where the business is at. Before we speak I will go through your website, your marketing and where I think the growth is, so the call is actually useful.

  • No obligation and no hard sell
  • You are talking to me, not a sales rep
  • If I am not the right fit, I will say so
  1. Your details
  2. Your business

Two short steps. Your details are not shared with anyone.

When would you like to begin?

I will reply personally. Your details are not shared or sold on. Privacy policy.